Let’s face it Facebook advertising isn’t simple. Many advertisers are looking toward the social network to expand their marketing reach. Who can blame them? With forward-thinking, customized ads to a demographic with expendable income, what’s not to love?
Many companies, small businesses, and even individuals, however, don’t know where to begin. Here’s how to advertise on Facebook—the best tips for creating close-to-perfect ads.
1. Choose your target audience
The great thing about Facebook users are their willingness to provide all kinds of personal information that make marketers swoon. For instance, from a user’s personal profile alone, an advertiser can tell which music, food, interests, and hobbies a person likes. Companies can use this information to really target their perfect consumer.
When you choose your target audience well, your ads become extremely productive at converting leads into customers—hurray for advertisers!
2. Test your ads and see what works, and what doesn’t
The last thing you want to do is allow you advertisement to become stagnant. You may want to consider updating and changing your message to see what works, what doesn’t. And, you’ll need to pay close attention to your ad pricing, and again, see what works for your business.
Facebook advertisers can pay based on the number of times a person sees the ad (called an impression), or the number of times a person clicks on it. Both are actually quite valuable for different reasons, even if the individual doesn’t click-through. Be sure to test what method works best for your business, and always as your new customers, “how did you hear about us?”
3. Add analytics to track your ads
The good thing about Facebook advertising is the provided tracking. However, most advertisers want to know—what do they do AFTER they click on the ad? Did they go to your website? Did they purchase something?
The major drawback of Facebook advertising is the lack of such tracking. Try integrating Google Analytics into your Facebook advertising campaigns to keep track of your ads’ progress.
4. Use compelling copy to make your ads pop
Consider hiring an expert for writing persuasive, compelling copy that incites the Facebook to click on your ad. And, consider using paid photo services to add interesting, bold, and colorful photos to your ad.
